The company hopes it can ensure “that the next generation of artists are afforded the same platform, resources and tools to thrive, creatively and financially, in the commercial music industry,” Knight said.Īs Variety notes, the topic of dance moves and ownership has been a popular one since TikToker Addison Rae’s March 26 appearance on The Tonight Show Starring Jimmy Fallon.

That’ll presumably involve filing DMCA takedown requests with TikTok, YouTube, and other video platforms when users make content involving protected moves. She provided no context for his life or death.Knight told Variety the business will operate like a record label: it’ll sign talented choreographers, and then represent them in developing new material, brokering licensing deals, and legally protecting their intellectual property. 'In focusing on black New Orleanian lives, it would have been easy for Beyoncé to dedicate 'Formation' to Messy Mya and other victims of gun violence. 'A marginalized queer black man, Messy Mya, in all of his wildest imagination, ribbing, and capping would not have believed that the world’s biggest pop star would use his voice in a video - without, however, acknowledging his humanity in life and in death,' wrote documentary filmmaker Shantrelle Lewis last year in Slate. Meanwhile, other critics accused the 35-year-old singer of cultural appropriation, and the Mya cameo was often singled out as one of the more egregious miscues. Beyonce performs onstage during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on Feb. However, detractors on the right alleged that the video - and Beyoncé's subsequent Black Panther-inspired Super Bowl halftime show performance of it - were disrespectful toward law enforcement.

Arguably Beyoncé's most overtly political statement when it was released, the video feature nods to the Black Lives Matter movement, natural hair and feminism. Ever since 'Formation' debuted a year ago, it has stoked debate and widespread acclaim.

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