One significant thing about Pinterest searches is that they are unbranded. Other major users are from Brazil, India, Turkey, and Poland as shown below. Pinterest Audience targeting integrationsĬonclusion Pinterest audience overview Pinterest User DemographicsĪlmost half of Pinterest users are from the United States of America. Table of Contentĥ Actalike Pinterest audience ideas to try in your campaign Knowing how Pinterest audience targeting works is the key that will help you create effective ads that generate awareness, traffic, and conversions for your ads.īut before we go into Pinterest audience targeting proper, let’s look at the Pinterest audience so you have a good understanding of your target audience. This is why Pinterest has been improving its ads platform steadily over the years, providing different audience targeting options for advertisers.

With its 459 monthly active users worldwide, it is one of the best platforms to reach a B2C audience that loves to buy.Ĭreating amazing ads on Pinterest is one thing, showing them to the right audience is another. It is the 14th largest social network in the world.

Pinterest is becoming one of the top social media platforms and search engines for businesses, especially e-commerce businesses.

Pinterest ad examples